Marketing with strategic empathy inspiring strategy with deeper consumer insight english edition ebook claire brooks amazonde kindle shop. Start by marking marketing with strategic empathy inspiring strategy with deeper consumer insight as want to read marketing with strategic empathy inspiring strategy with deeper consumer insight by claire brooks really liked it 400 rating details 5 ratings 3 reviews the current focus in many fortune 500 companies is on consumer insights where strategists develop deep . Every strategist in turn needs to develop deep consumer insight or empathy as a basis for flexible strategy formation this book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day to day success. Inspiring strategy with deeper consumer insight ciaire brooks koganpage contents list ofcase studies and detailed examples ix list offigures and tables xii about the author xiii preface xiv acknowledgements xv list of abbreviations xvi 01 why marketing strategists need empathy l introduction the case for strategie empathyr 1 how do organizations really develop marketing strategy 4 . The best part of marketing with strategic empathy is the recognition that there is a deeper insight into the marketing process the influences that drive a person to make a purchase do not easily fit into a marketing funnel or data chart and should be recognized
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