From great to gone shows that whats needed are lego strategies whereby the marketing and communication strategies are built up by many key facets like building blocks and delivered to the consumer through a mix of various touch points most importantly you need to leave consumers to put all of that together themselves there are major internal and external hurdles to transforming . Start by marking from great to gone why fmcg companies are losing the race for customers as want to read why fmcg companies are losing the race for customers write a review grace xaveria rated it liked it feb 19 2016 john rated it really liked it may 16 2016 stef van rompaey rated it liked it apr 26 2016 marko hristov rated it really liked it may 17 2015 karan vikhar . From great to gone doi link for from great to gone from great to gone book why fmcg companies are losing the race for customers from great to gone doi link for from great to gone from great to gone book why fmcg companies are losing the race for customers by peter lorange jimmi rembiszewski edition 1st edition first published 2014 ebook published 15 april 2016 pub location . From great to gone why fmcg companies are losing the race for customers to compete for the modern consumer it is critical to move from being an old fashioned fmcg to being an ficg a fast innovating consumer goods company but there are major internal and external hurdles to this transformation outdated communication strategies based on television radio and print with constant repetition . To compete for the modern consumer it is critical to move from being an old fashioned fmcg to being an ficg a fast innovating consumer goods company but there are major internal and external hurdles to this transformation outdated communication strategies based on television radio and print with constant repetition must be replaced by what the authors call lego strategies whereby the